Wrapping Fleets

There are two ways to use fleets of vehicles to improve advertisement of your company. The first way is if you are the owner of all the vehicles. If you have 20 vehicles for your company that drive around every day they are being seen by hundreds of thousands of people. If you advertised on your vehicles the amount of people to see your company name, logo and information would be through the roof. With the simple installment of wraps on your vehicles you have increased your advertisement immensely.

Secondly if you are a small business owner without any company vehicles, make some calls and advertise on another companies fleet vehicles. This may cause for payment to the company and for the wrap but, if you get 10 out of the 20 vehicles someone else owns you are know advertising all over town without having to drive around or spend your own gas money. Take advantage of fleet vehicles, they do nothing but spend their days on the road and for every mile they travel is another 100-200 people you can be advertising to.

Commercial Vehicle Wraps

A commercial vehicle wrap is using any vehicle as a type of business marketing, promotion, or advertising tool. Or as we like to call it in the sign industry a mobile billboard. Vehicle wraps are effective for promotion because they combine a custom well thought out design with all the information needed. They are high impact, cost effective, and work well for any type of business.

Laser Sharp Sign Design can transform your vehicle into a mobile billboard. State of the art technology and great graphic designers will help to give your business new and effective advertisement.

                                          

Vehicle Wrap Industry Stats

The following stats are from the vehicle wrap industry as a whole. If you want the best in designs and production come to Laser Sharp Sign Design we will give you the best!

• Mobile advertising may be the most efficient and effective form of outdoor advertising, reaching more consumers at a lower cost per thousand impressions then any other outdoor advertising.

• More then 95% of Americans are reached by media targeting vehicle drivers and passengers.

• The average American has traveled 302 miles in the past 7 days.

• One vehicle wrap can generate between 30,000-70,000 impressions a day.

• Fleet vehicle wraps are be used for various types of advertising campaigns, including new product launch and even marketing, and are being used more and more in the marketing mix.

• Fleet vehicle advertising increases name recognition 15 times greater then any other form of advertising.

• 30% of mobile outdoor viewers indicate that they would base a buying decision of an ad they see.

• Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent (as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow each year.

• 8 out of 10 Americans report they they have walked downtown, or into the city on average of 6.1 miles in the past week. This pedestrian traffic gives great opportunity for advertisers.

Wrap Care

If you have transformed your bland old paint job into a unique or business advertising vehicle wrap, I would like to congratulate you. You have now successfully put your car into a new realm that will have all the people on the streets looking your way. Having a vinyl wrap is different then a paint job and requires a little different care.

1) Automatic car washes are now out of the question. The high pressure water and bristles from the machine will cause damage to your wrap and costly repairs. You should hand wash your car with a sponge, and a low pressure or mist of water. If you have to use a high pressure water system be sure to stand back at a distance and not to hold the stream on one point of the car, doing so could cause a tear in your vinyl.

2) When using wax, be sure to hand wax your car and DO NOT use a buffer. There are different kinds of wax, be sure to use one that is suitable for vinyl such as turtle wax. If you go to get your vehicle detailed be sure that they also use a wax that is vinyl friendly. Waxing your vehicle will keep your wrap clean and polished and also make it easier to deinstall of the wrap, leaving little to no adhesive behind.

3) Avoid parking under trees for any long periods of time. Sap from some trees can damage your wrap causing you more money.

4) If you have window perf it should be waxed as well. It will give your perf a longer life span and help the lamination. Do not use high pressure on the window perf as well, it can also cause damage.

Be sure to protect your wrap, it is an investment and bad care can cause to money down the drain.